You Want It To Be... What?

"Train hard or go home," "Just do it," "Pain is weakness, leaving the body," "There is no Off-Season," these are just a few of the encouraging T-shirts and slogans meant to inspire the average gym-goer to give it their all-to do their best. Most would likely nod in agreement with these statements yet in recent years, many in the fitness industry have extolled the "benefits" of workouts marketed to experts and novices alike that promise "short" and "easy" routines resulting in nearly miraculous transformations. While punishing and torturous exercise is counter-productive at best and harmful at worst, something about the words "easy" and "exercise" just don't go together.