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Saturday, October 20, 2012

I Can Make You Thin

How hypnosis can help with fat loss
“Remember, repetition is the key to success. When we repeat an action, a neural pathway is created in the brain and each repetition reinforces it.” So says Paul McKenna, PhD., in his short but mighty book, I Can Make You Thin. Reading this sentence, you might think he is talking about repetitions in a workout routine, and he could be.  I could, and have, repeated those sentences on many occasions.  But in this case he is not talking about fitness, but about the brain and how human behavior can be influenced through suggestions made to our subconscious mind. These suggestions do not discriminate and can have a positive or negative effect depending on their nature.
Several years ago, I saw Paul McKenna on an episode of Oprah and listened to him claim that with his system, one could eat whatever they wanted to and still lose weight. Naturally, I found this so ridiculous that I just had to stop and hear more about what he was saying. Apparently, I am not prepared to dismiss wild claims made by marketers out of hand (advertisers love me.)  Even with the ridiculous claim, my interest was piqued and I bought the book. Four years later, I’ve finally gotten around to reading it.

McKenna’s system focuses on his 4 golden rules, 2 of which I disagree with in regards to diet
(which he defines as: any system of eating that attempts to exert external control over what, where, when, or how much you eat.) and I won’t give the book away by revealing those rules either but I do recommend it for other important  reasons.  
Paul McKenna is a licensed hypnotherapist (which he downplays in the book) and he demonstrates how, by properly applying the principles in the book, we can “rewrite” the negative programs that are constantly being run in our subconscious mind, keeping us from achieving all that we are capable of. Regardless of your opinion about hypnosis in general, there is a mountain of compelling research that proves its legitimacy. I for one, find hypnosis very effective. For those who believe, hypnosis can be used as a powerful tool to be utilized in weight control, self-improvement, and many other areas in life.

McKenna goes so far as say that almost all problems, including weight control, stem from the same cause: negative programming continually running in the subconscious mind.  In I Can Make You Thin, he shows us how to implement his system and how, using hypnosis, you can begin using the mind as an ally in weight control or any other challenge.  The book comes with a hypnosis CD that gives your subconscious mind “suggestions” that will help you change the way you think about food and feel better about yourself.

“Your self-image is how you see yourself in your imagination,” McKenna says.  “It’s the blueprint that determines everything about you, from how motivated, intelligent, and confident you’re willing to let yourself be to how much weight you are willing to carry around with you or to lose.”  Forget about willpower he says, “your imagination is far more powerful than your will.”

These are powerful concepts and the book is a fast and enjoyable read that when taken seriously, can be life-changing.  McKenna is not without a sense of humor either.  When answering a Q & A question, a reader asks “How well does this work? I want to look like the models in magazines.” “So do the models in the magazines” he responds and then describes the process of airbrushing and digital alteration.  “Rather than compare yourself to something that doesn’t exist,” he advises, “it’s far better to compare yourself to yourself; to instead ask yourself “how much better am I getting?”

Get more information about I Can Make You Thin and other great resources on my Recommended Reading page at

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Fitness expert and integrative performance coach Jini Cicero, CSCS, teaches intermediate exercisers how to blast through plateaus to create incredible transformations. Are you ready to take your fitness to a whole new level?  Find out now!  Take Jini's "Are you Ready?" Quiz at © 2011 Jinifit, Inc.

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