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Saturday, June 25, 2011

Welcome to Jinifit: The Place for Body Transformations

I know of a prominent internet marketing guru who recently redesigned the format of his daily newsletter and decided to write the health segment of his "healthy, wealthy, and wise" newsletter himself, rather than continue to publish the articles and opinions of experts in the field. I can't really blame him. It seems that everyone who has ever picked up a dumbbell has something to say on the subject(s) of health, fitness, and nutrition. Judging by the media saturation of all things "diet," "skinny," and "celebrity pertaining to…," this is what Americans want to know about.  I'm no different, I’ve dedicated my career to it.

There is one thing (aside from any fantasies I’ve entertained about being a shrewd businesswoman) that sets me apart from the internet marketing guru.
As for the definition of "fitness expert," I actually meet the criteria. I’ve been training clients with excellent results, for over 20 years. I have a degree in Kinesiology and am a Certified Strength and Conditioning Specialist. I have extensive experience in nutrition and have spent many hours learning the most effective motivation strategies (which many would consider more important than exercise and nutrition combined.) I have "specialty" credentials and experiences under my belt, that give me a perspective in the industry that is unique among my colleagues.

Some specialists prefer to keep to themselves; quietly transforming lives, while others are compelled to tell everyone they know about what they know (did I happen to mention my mother always told me I should be a writer?)  Those of us who've had our lives“hijacked” by this fitness obsession can find it difficult to contain our passion. We possess more of it than can be limited to a one-hour workout three times a week. Coaches, registered dietitians, physical therapists, manual therapists...we wind up writing columns, designing in-home exercise systems or become researchers because we need to know more! (maybe a little knowledge IS a dangerous thing.) Some of us feel the need to stand on top of a mountain and shout about it-we just can't help ourselves 

The “average” exerciser just wants to stay healthy; to treat their body the way it deserves to be treated. Although many of these people, our clients, are also passionate about living a healthy lifestyle, they have their own lives to lead. They count on us to teach them what they need to know. I take this "responsibility" very seriously. It is for their dedication, trust, and willingness to learn and change that I decided to share what I know with you.

Yes, I have decided to become a blogger. Just saying that makes me feel a little silly, as if I just jumped on a giant cyber bandwagon. But, we live in an over-worked, over-tired, over-committed, and over-weight information society. So it looks like you need me! To help everyone who wants to live a cleaner, leaner, healthier life is a privilege.  Being on the internet allows me to share my thoughts, observations, and expertise with more of the people that really need it than I can reach in the course of an average day, month, or year for that matter. It will be worth helping even a few. It's what I love to do.

My experience in the field has led me to discover a void in the fitness industry that in my opinion, needed to be filled. The fitness industry has more than enough qualified, dedicated professionals who can take a beginner by the hand and introduce her to a dumbbell. It also has an abundance of body-builder or athlete-turned-trainer types happy to teach a skinny guy how to bench press and dead lift. But what about those in the middle? Those who are tired of the hand-holding for beginners or the ineffective, outdated workouts for body-builders?Where is their workout?

They, or, you, have found a home. What I share is useful, put-into-practice information from the "real" world of science (not to be confused with "gym" science), or any other type of pseudo-science, gimmick, or fad and it is targeted towards the individual who knows a dead lift from a forklift. My corner of the fitness world is a place where an avid, experienced, exercise enthusiast can come to learn tips, technique and exchange ideas that will lead to real breakthroughs-and have fun in the process.

My resources are somewhat more limited than those of Real Sports with Bryant Gumbel, but I believe I have something to say. So what can you expect? Dr. Oz-meets-The Biggest Loser-meets Sex and the City? Well, probably not. But if you think of me as the Carrie Bradshaw of fitness, I wouldn’t be offended. That could be fun...

Now that you know a little about me, I'd like to learn about you.  I’ll do my best to carry on informing, inspiring, motivating and entertaining you with each post. For the record...if I don't know; I know who does, or I know where to find 'em. I may embellish a story or two here and there (selfishly, to make it more fun for me), but for the most part, I'll follow the advice of my mother (and "Writing 101"), "Jini, just write about what you know."

© 2011 Jinifit, Inc.

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Fitness expert and Athletic Specialist Jini Cicero, CSCS, teaches intermediate exercisers how to blast through plateaus to create incredible transformations. Are you ready to take your fitness to a whole new level?  Find out now!  Take Jini's "Are you Ready?" Quiz at

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